Vanessa Hudgens is the face of Fabletics’ latest launch, “Velour,” a line out today made entirely of the fabric.
“Following our successful launch of Fabletics Lounge, we wanted to create a new collection for consumers that features comfort, style and versatility, while putting a unique spin on the velour fabric,” Felix del Toro, chief merchandise and design officer for Fabletics, told WWD in an exclusive statement. “As 2021 comes to a close, we find that more consumers are wearing their loungewear out and about as part of their everyday outfits. We created a collection that can be both fashionable and comfortable. With the launch of Velour, Fabletics has reinvented the 1970s fabric for today’s modern woman.”
Targeting 18- to 45-year-olds, the 32-piece collection is the brand’s first release as part of its new “lifestyle” category. Rooted in activewear, the company — founded in 2013 by the TechStyle Fashion Group — has also introduced men’s, sleep and “cold-weather essentials.”